Merchandise for WinRed accounts continues to attract donors as campaigns and organizations brainstorm creative and new ways for their donors to support Republican candidates.
Q3 Merchandise Trends
In Q3 of 2025 alone, nearly 100,000 merch products were sold across all clients on WinRed, with Membership Cards continuing to dominate as the top-selling item on the platform.
With low production costs and an average donation of $53, Membership Cards are an affordable and effective way for campaigns and committees to introduce merchandise to their donors.
Along with Membership Cards, T-shirts, lapel pins, and hats are among the most popular items with Republican donors across the platform.
Additionally, featuring merchandise directly on Donation Pages continues to be the most common and successful setup for campaigns.
WinRed’s Easy-to-Use Merchandise System
WinRed makes offering merchandise easy without the hassle of launching an operation with high upfront costs, bulk orders, and the difficulties with shipping. With print-on-demand production, campaigns only pay for the items they sell.
WinRed’s Product Catalog provides a seamless way to launch or expand your merchandise offerings. Simply select a product, upload your custom design, and submit it to the merchandise team for review. More information here on this process.
From there, our merch team will get your product created for you and will add it to your WinRed account under the Merchandise → Products tab when ready.
Integrating merchandise into your fundraising strategy allows supporters to show their commitment and amplify your message. It deepens donor engagement, generates additional revenue, and amplifies your message — a no brainer.
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